Plant-powered cleaning
Built on plant-based cleaning agents — coconut and sugar-derived surfactants, with a citrate softener. Nothing hidden: every ingredient listed in full.
Gentle on skin · Long on freshness · Light on the planet

"Smells exactly like Sunday morning. My husband asked what laundry detergent I'd switched to within the first wash."

"I keep the box out on the shelf. It's nicer than half the candles in the house. The scent on the sheets is genuinely beautiful."

"Got Fresh Linen on a whim and it's a standing order now. Bedsheets day is genuinely my favourite admin of the week."
"Fresh Linen wasn't supposed to smell like a candle called Fresh Linen. We wanted the actual smell of cotton drying on the line — that specific clean, almost edible quality. Cool, slightly sweet, never sharp."
The corners other brands cut — and we won't.
Built on plant-based cleaning agents — coconut and sugar-derived surfactants, with a citrate softener. Nothing hidden: every ingredient listed in full.
Recyclable paper outer, recyclable inner sleeve. No five-litre plastic jugs, ever.
One light little box does up to 60 washes — so we're not shipping bottles of water around the country.
A proper perfumer-developed scent, IFRA-compliant, with every fragrance allergen named on the pack. Designed to last, never to overpower.

The working parts of every sheet, and the job each one does. The full ingredient list is printed on the pack — and linked below.

Place one or two sheets at the bottom of an empty drum.

Add your laundry on top. The sheet activates as the drum fills.

Run a normal wash. Hot or cold — dissolves completely.
Open the box, one sheet in, done.
Cupboard's clear — and that's plastic bottles you'll never buy again.
Soft, properly clean, still fresh days later.
Through the letterbox, on your schedule. No supermarket run.
≈130 washes at £0.27, and a stack of jugs never bought.
One perfumer-led scent, with more on the way. Plant-based. Through your letterbox the moment you need them.
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